Our products

Pandora designs, manufactures and markets hand-finished and contemporary jewelry made from high-quality materials at affordable prices.

Pandora operates and manages a vertically integrated business model from in-house design and manufacturing to global marketing and direct distribution in most markets. The products are sold in more than 70 countries on six continents through over 10,300 points of sale, including around 900 concept stores.

Founded in 1982 and headquartered in Copenhagen, Denmark, Pandora employs more than 21,500 people worldwide of whom approximately 12,400 are located in Gemopolis, Thailand, where the company manufactures its jewelry. Pandora is publicly listed on the NASDAQ Copenhagen stock exchange in Denmark. In 2016, Pandora’s total revenue was DKK 20.3 billion (approximately EUR 2.7 billion).

Pandora continually develops their jewelry portfolio in keeping with their core values of affordable luxury, contemporary design and personal storytelling.

Pandora’s mission – then and today – is to offer women across the world a universe of high quality, hand-finished, modern and genuine jewelry products at affordable prices, thereby inspiring women to express their individuality.